In this accessible guide for activists, scholar Lisa Mueller translates cutting-edge empirical research on effective protest to show how to make movements really matter
We are in the middle of a historic swell of activism taking place throughout the world. From Occupy Wall Street and the Arab Spring, to pro-democracy uprisings in China, Black Lives Matter, the Women’s March on Washington, and more recent pro-choice protests; folks everywhere are gathering to demand a more just world. Yet despite social engagement being at record highs, there is a divide between the activist community and the scientists—like Lisa Mueller, PhD—who study it.
In The New Science of Social Change, Mueller highlights what really works when it comes to group advocacy, to place proven tools in the hands of activists on the ground—in the US and abroad. Drawing on both her decade-long career researching the science of protest and the work of other scholars, she stresses such things as the ingredients of collective action and how protests with cohesive demands are significantly more likely to win concessions than protests with mixed demands.
Incorporating interactive exercises and the voices of experienced activists with her analysis, Mueller shows how a working knowledge of social science can help activists implement more effective strategies to create the real-world changes we want to see.
“Her eye-opening work will appeal to those who are already involved in social activism as well as those hesitant to step up.”
—Booklist
“This work delivers a much better alternative to activism than a ‘one size fits all’ approach. Dr. Mueller shows the necessary blend of personal connections and scientific approaches to address the issues of this world with the most successful outcomes.”
—Desmond Meade, voting rights activist
“Imagine you’re an activist, passionate about making a difference in the world. You’re dedicated, hardworking, and deeply committed to your cause. But, despite your best efforts, you feel like you’re not making the impact you hoped for. You’re not alone. Many activists and social movements struggle to translate their passion into real, tangible change. This book is for you.”
—Omar Wasow, assistant professor of political science, UC Berkeley
Introduction: The New Science of Social Change
1. “Hundreds of Flowers, Abloom”: Mobilizing Protest Participation
2. The Truth About Slacktivism: Online Versus Offline Protesting
3. Give Peace a Chance: Violent and Nonviolent Resistance
4. “The People United Will Never Be Defeated!”: The Secrets of Successful Coalitions
5. Money Talks: Fundraise Like a Pro . . . Without Losing Your Soul
Conclusion: Activists Are Not Robots
Acknowledgments
Reading Guide: Tips and Inspiration for Activists by Activists
Notes
Index